Who we are and where we came from.


Clifford was started in 1969 by Mr Clifford Sobey, in Pietermaritzburg, South Africa as a specialist machine builder in the wire and welding industry.

Over the years, Clifford has grown from a family business to a globally recognised brand.

Today, Clifford is a technology-driven company that uses the latest productivity tools and employs elements of Agile, Lean and Just in Time philosophies to streamline the design and manufacturing process. This makes a Clifford machine faster, more reliable and economical compared to the competition.


Clifford is an international company that provides welding solutions for customers around the world.

Clifford provides industrial welding, grating and wire working equipment.  For over 50 years Clifford has been a leader in the resistance welding industry and won awards for innovation and engineering excellence. Clifford prides itself in designing customised machinery that is reliable, fast and economical with a global spares & support system for their customers.


At Clifford, we understand the importance of keeping current with new technologies and have partnered with local universities and other technology companies to try to solve real-world problems. That research and development make its way into all our new machines, ensuring we are always on the cutting edge.


We understand that everyone’s needs are different. Choosing the right machine can be challenging, but we are here to help you.


Our talented and experienced sales consultants will help you through the process of defining your needs and selecting the correct machine that fits your requirements and budget. They will also advise on your factory requirements for optimal efficiency.


All our machines are custom designed by our engineering team using the latest CAD software. In this phase, we design and build to your specifications and the machine is thoroughly tested in our factory before shipping.


Our commissioning technicians will be at your factory to unpack, install and get you up and running. They will also provide onsite training and advice to get your machines running efficiently. Our machines also come with full remote support software (TeamViewer) and our technical support team is always on standby to help.


Clifford is committed to providing their customers with the highest quality machinery with excellent service and support. We guarantee our machines and spares for a full twelve months, with extended warranties also available for extra peace of mind.

Need some help?

We have dedicated sales consultants and agents near you to help define your requirements. Our machines are custom-designed to ensure our machines meet your needs.